HubSpot alternative for solo pros and tradespeople
HubSpot is a full platform built for sales and marketing teams. Standin is a CRM made for your trade, with a copilot that answers your clients while you work.
Comparison
A marketing, sales and customer service platform used by companies of every size.
Comparison
HubSpot
Standin
Starting price
HubSpot: Starter at $7 per seat per month billed annually, $20 billed monthly
Standin: Free, then 49 € a month (Pro) or 149 € a month (Max)
Free plan
HubSpot: Yes, up to 2 users and 1,000 contacts
Standin: Yes, with no time limit
Setup
HubSpot: You set up the stages, fields and automations yourself
Standin: The CRM is generated for your trade from a few sentences
Client requests
HubSpot: Shared inbox and AI tools depending on the plan
Standin: The copilot reads each request, creates the record and drafts the reply with your information
Phone
HubSpot: Calling from the CRM, depending on the plan
Standin: The copilot picks up: included in Max, a 39 € monthly add-on on Pro
Built for
HubSpot: Sales and marketing teams
Standin: Solo pros and small service businesses
Two tools aimed at different work
HubSpot is built for teams: several salespeople, marketing campaigns, a support desk. Its free plan is real and generous to start with, and its paid plans add tools as the team grows.
Standin starts from a different situation: you work alone or nearly alone, your hands are busy much of the day, and client requests arrive while you are on a job, in a session or at an appointment. The goal is not to run a team, it is to leave no request unanswered.
Getting set up
In a general-purpose CRM, you define the sales stages, the record fields and the automation rules yourself. That is a strength when you know what you want, and a lost evening when you simply wanted to keep track of your clients.
With Standin, you describe your business in a few sentences, and the CRM is generated for your trade: a plumber's stages are not a photographer's. You can change everything afterward, including by asking the assistant.
What happens when a client writes
Standin's copilot reads the request, creates or updates the record, and drafts a reply with your prices, your lead times and your rules. You review it before it goes out, or, on the Pro plan, you let it send on its own. When it does not know, it does not guess: it tells you.
Choose HubSpot if
You have a sales team of several people.
You run email marketing, campaigns or content at scale.
You want a single platform for sales, marketing and customer service.
Choose Standin if
You work alone and requests arrive while you are busy.
You want a CRM ready for your trade without configuring it.
You want your clients answered for you, with your own information.