Trades · Food trades
The CRM for your trade
The CRM built for caterers
Without Standin
In the middle of service, you cannot take the order. The event goes to a caterer who answered first.
With Standin
Standin builds a CRM made for caterers: your orders, your quotes and your deposits, in your own words. When requests pile up, it answers them and prepares the file, so you stop losing an order just because you replied too late.
Free plan, no credit card required.
What your CRM tracks for caterers
Your CRM fields, already in place.
- Type of event
- Number of guests
- Date
- Budget
- Deposit paid
Add, rename or remove any field at any time.
Built for how caterers really work
Ordinary client-tracking software is designed for salespeople. For caterers, it misses the point: you are not running a sales funnel, you are running orders, deposits and deadlines. Standin starts from your trade and sets up the steps and fields that actually matter, like "Type of event" or "Number of guests".
The copilot takes over when your hands are full. It reads your emails and messages, answers everyday questions in your tone, and fills in the client's file before you have even reached for your phone. You review, you approve, and nothing is sent without your agreement.
Live demo
How a case flows for caterers
What the CRM for caterers looks like
Here is how a case typically flows for caterers. Every step stays editable: rename it, reorder it or remove it to match the way you work.
- 01Request
- 02Quote
- 03Confirmation and deposit
- 04Preparation
- 05Service
Order
Messages received
Message received
“Hello, I would need an order for the 18th. There would be about twenty of us. Could you tell me whether that is possible and how much?”
Reply drafted by the copilot
“Hello Emily, the 18th is still free. For around twenty people I will put together a costing today. Let me know if there are any particular requirements and I will build them in.”
Record filled in by the copilot · Request
- Date
- Thursday 18th, 9am
- Budget
- To be quoted
- Deposit paid
- No
Demo: nothing is actually sent.
Record filled in by the copilot
Emily Carter
Stage 1 of 5 · Request
- Type of event
- To be confirmed
- Number of guests
- Around 20
- Date
- Thursday 18th, 9am
- Budget
- To be quoted
- Deposit paid
- No
The stages and the fields are the ones Standin generates for caterers. The three cases are examples, written to show a filled-in record. Nothing is saved: it all happens in your browser.
Create mineTry it now
Paste a customer message, the copilot answers it
The copilot reply and the filled-in record will appear here.
Questions
Frequently asked questions
Standin answers
Can I follow an event from quote to the day itself?
Yes. The record carries the date, the number of guests, the menu chosen and the deposit. The stages run to the event and beyond.
Can I track dietary requirements without losing them?
They go in the record's notepad, attached to the event. You reread them when you order, not from memory the night before.
Does the copilot handle inquiries that all arrive in December?
It answers each one, asks for the date and the headcount, and leaves you a list of ready records instead of a full inbox.
Is Standin a good fit for caterers?
Yes. You describe your work in a few sentences and Standin builds a CRM made for caterers: your stages, your fields, your words, not a generic template.
What information does Standin track for caterers?
Your CRM tracks what matters in your trade, for example "Type of event", "Number of guests" or "Date". You can add, rename or remove any field at any time.
How does the copilot answer my clients while I work?
It reads your emails and messages, drafts a reply in your tone and updates the file. You approve before it goes out, or you turn on auto-send if you prefer.
Is it free?
You start for free: you create your CRM and try the copilot without paying.
Do I stay in control of what is sent to my clients?
Yes. The copilot drafts the replies, but nothing is sent without your approval, unless you turn on auto-send yourself.
Do I need to install any software?
No. Standin runs in your browser, on your computer or your phone. There is nothing to install.
How long does it take to get started?
A few minutes. Answer a few questions about your trade and your CRM is ready, already seeded with example records.
Related trades
Not quite your trade? These neighboring trades work to the same rhythm, and each has its own page.
Read next
Three short reads, picked for how caterers actually work.
Guide
Notebook, spreadsheet or CRM when you work alone
When a notebook is enough, when a spreadsheet helps, and when a CRM finally pays off. Without the sales jargon.
Guide
How to answer clients when you are out on the job
You cannot pick up with your hands full. Here is a simple system so every client gets an answer even when you are busy, without thinking about it all day.
Templates to copy
Chasing an unpaid invoice: 3 templates
Three escalating messages for an unpaid invoice, from the polite reminder to the formal notice, with the timing that keeps the relationship.
In three steps
no setup and no technical skills needed
How it works
01 · You
You describe your trade
A few simple questions, no jargon: what you do, the stages a client goes through until the job is done, and the details you record every time.
02 · Standin
Standin builds your CRM
A plumber gets job records, a senior-placement advisor gets family cases. The stages and fields come from your answers, with no template imposed.
03
The copilot replies to your clients
During a job, a message arrives: the copilot replies in your words and completes the client record. Anything that commits you waits for your approval.