About us
Why we set out to build Standin.
Standin came out of a real problem, not a business plan.
Running a service business on your own means the phone rings while your hands are full, an inquiry waits for a reply that arrives too late, and half your client notes live in a notebook. No CRM was designed for that.
The problem
Every CRM on the market is designed for sales teams tracking deals. A tradesperson does not run a sales funnel: they run job sites, cases and appointments. The tool never quite fits, and what matters gets lost between a generic notes field and a paper pad. Meanwhile the calls and messages you miss go to the next name on the client's list.
What Standin does
You answer a few questions about your work, or paste the address of your website, and Standin builds a client tracker shaped around your trade: your stages, your fields, your words. Then, while you work, an AI copilot reads your messages, replies in your voice and keeps every record up to date. Nothing is sent without your approval.
Who is behind it
Ariel Chelly
Founder and developer
Standin is built by Ariel Chelly, a web and mobile developer and coding teacher. He builds products end to end, from the first sketch to launch, and cares about software that stays genuinely simple for the people who use it. He built Standin so that anyone running a service business alone has a tool that fits their trade, rather than the other way round.
See Ariel's portfolioHow we know it works
The trade examples across this site are real output from our own generator, not mock-ups. There is no hidden library of industries: the structure comes from what you describe. We build in the open and improve the product week by week.